PRIVACY POLICY

(England & Wales)

Last updated: 07/01/2026
Data Controller: piercehartleyphoto
Contact Email: pissmedia551@gmail.com

This Privacy Policy explains how PierceHartleyPhoto collects, uses, and protects personal data when you purchase or interact with our photographic services.

1. Information We Collect

We may collect and process the following personal data:

• Name

• Email address

• Social media username (if provided for image delivery or credit)

• Purchase and transaction details

• Event or race details related to image identification

• Communications you send to us (emails, messages, enquiries)

We do not intentionally collect sensitive personal data.

2. How We Collect Information

We collect personal data when you:

• Purchase photographs

• Contact us by email, social media, or website

• Download images from a gallery

• Provide information voluntarily (e.g. tagging or crediting us)

3. How We Use Your Information

We use your personal data to:

• Process payments and deliver digital images

• Identify and supply the correct photographs

• Communicate with you about your purchase

• Enforce licensing and usage terms

• Maintain business records for accounting and legal purposes

We will not use your data for unrelated marketing unless you have explicitly agreed.

4. Legal Basis for Processing

Under UK GDPR, we process your data on the following lawful bases:

• Contract – to fulfil your purchase and licence agreement

• Legitimate interests – to operate and protect our photography business

• Legal obligation – for tax, accounting, or regulatory compliance

5. Sharing Your Information

We do not sell or rent your personal data.

Your data may be shared only with:

• Payment processors (e.g. PayPal, Stripe)

• Gallery or delivery platforms (e.g. Pixieset, SmugMug)

• Professional advisers where legally required

All third parties are required to handle data securely and lawfully.

6. Image Use & Personal Data

Photographs taken at public or organised motorsport events may include identifiable individuals.

Images are used and sold under:

• Legitimate interest for professional photography, and

• Licence terms agreed at purchase

If you have concerns about the use of an image, you may contact us using the details above.

7. Data Retention

We retain personal data only as long as necessary:

• Purchase records: up to 6 years (UK tax requirements)

• Communications: as long as reasonably necessary

• Gallery access data: as required for delivery and support

8. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request erasure (where legally permitted)

• Object to processing in certain circumstances

• Request restriction of processing

• Lodge a complaint with the Information Commissioner’s Office (ICO)

ICO website: https://ico.org.uk

9. Data Security

We take appropriate technical and organisational measures to protect personal data from loss, misuse, or unauthorised access.

10. Cookies

If our website uses cookies, they are limited to:

• Basic functionality

• Gallery access and performance

We do not use tracking or advertising cookies without consent.

11. Changes to This Policy

We may update this Privacy Policy from time to time.
The latest version will always be available on our website.

12. Contact

For any questions about this Privacy Policy or your personal data, please contact:

piercehartleyphoto
Email: pissmedia551@gmail.com